We’ve partnered with Tamebay to bring you a 10-part video series on how to expand your e-commerce business abroad. In this video, we’ll be talking about why you, as an online retailer should consider selling to Japan (if you haven’t already), and our 5 tips to make your Japanese expansion less stressful and more fruitful.


Alternative, check out our article Expanding to Japan – Key Considerations For Marketplace Sellers for more customer insights on Japanese buyers.


#1 Marketplaces are Popular


  • Rakuten JP – As Japan’s biggest marketplace, Rakuten offers a traditional shopping experience which you don’t normally expect to see in e-commerce. In terms of on-boarding, Rakuten is very selective about who can sell on their platform. However, it’s a very promising marketplace once you’re on it.
  • Amazon JP – Currently, Amazon Japan offers over 200 million products and is steadily growing in popularity among Japanese customers. With its American roots, this is usually where foreign sellers start when first selling to Japan.


#2 Localise Your Listings


No only should your product listings be in Japanese, all product details should also be localised to the local currency, size and measurements.


#3 Customer Service is Key


The fact that your customer service needs to be done in Japanese may already seem to be a huge obstacle for e-commerce sellers trying to expand to Japan, not to mention the many subtleties of the Japanese language and culture. As the saying お客様は神様 (customers are gods) goes, watch the video now and find out the tips in handling Japanese buyers.


#4 Fast Delivery is Crucial


#5 Attention to Detail is Vital


Japan is a country that’s keen on quality and details. Not only does the product itself has to be of high quality, but all aspects relating to the shopping experience are expected to meet the higher standard. Pay attention to details and you’ll be able to avoid negative feedback and complaints.