This was first published by Understanding E on April 8, 2014.

Introducing The InterCultural Elements Podcast Series

In this podcast we are joined by our good friends Scott and Anja Galvao from InterCultural Elements in the first of a series of Podcasts where we look in great detail at Cross Border Trade.

In this podcast Scott & Anja share with us their journey so far with building InterCultural Elements (ICE) and how they got started in the field of eCommerce.

We then dive into Cross Border Trade and look at what we’ll be covering in future podcasts.

Press Play below and listen in right now:

The Topics Covered

  • Who are you and what do you do?
  • What is ICE & how did it start
  • Most common challenges selling internationally
  • Successes that you’ve seen
  • Parallel universe (Scott and CA vs Matt and ESP)
  • The emerging markets and the opportunities they bring
  • What we have coming up in later Podcasts

This is an introductory podcast to Scott, Anja and InterCultural Elements and our aim over the coming podcasts is to de-mystify Cross Border Trade.

Cross Border Trade is becoming more and more popular and the marketplaces like eBay are really pushing more and more sellers to start trading internationally and doing their best to break down as many barriers as they can to open this possibility up to more sellers.

On the subject of Cross Border Trade we thought it would be incredibly useful to you if we got the experts in to discuss it further, and that’s exactly what we will be doing in this and later podcasts.

Common challenges in selling Internationally

Chances are you have heard a lot mentioned about Cross Border Trade over the past few years and there are no signs of the trend dying down.

Now Cross Border Trade can sound scary as there is an awful lot to take into consideration, much more than just translation.

This is where the experts come in and is what we are aiming to address over the coming weeks in the CBT Podcast series.  InterCultural Elements specialise in Cross Border Trade and all of the different aspects that go with it.

From not just translation but also your template design and even your store name, ensuring that your business operates as professionally in other countries as it does on your home soil.

Spreading The Risk

Perhaps one of the best features of cross border trade is spreading the risk for your business.  If you open up your products to new markets you automatically diversify the risk to your business if something goes wrong.

In later Podcasts we hear from a seller who had CBT in place and it effectively saved his business.

He was selling outdoor equipment here in the UK and with the help of InterCultural Elements had diversified to the Europe.  A large product range of his was hunting/outdoor knives.

When eBay UK then banned the sale of knives on the platform his business took a massive hit.  However thanks to diversifying into Europe he still had enough sales in order to keep his business going.  When we asked Scott if this sellers business would still be running without CBT he replies with:

Cross Border Trade certainly helped his business and if it wasn’t for that his business may have failed or best case he would have been left with an awful lot of stock he wouldn’t be allowed to sell

In the upcoming Podcasts you will find out more success stories of CBT, not just how it saves businesses but also scales them to the next level.

The Emerging Markets

We also talk about what opportunities are going to be presented in the emerging eCommerce markets.

Scott and Anja are preparing ICE to be able to offer services to some of the most exciting and new markets that are presenting unique opportunities to eCommerce sellers.

One of the more interesting markets is that of Brazil in South America.  Over the next few years Brazil will be seeing a huge boost in tourism and infrastructure leading to new opportunities over there.  Interestingly they speak Portuguese and not Spanish which is a new obstacle for some sellers to overcome.

Thankfully for us in the Podcast above Matt shares with us a brief history lesson on why they speak Portuguese:

The Spanish used to turn up to places and kill everyone, whereas the Portuguese turned up and brought gifts.

In all seriousness however CBT still has a lot to offer and with these emerging markets we think the earlier adopters will be the ones who do the best, thanks to the ‘Blue Ocean Strategy.’

Matt & Dave from Understanding E