If you’re an online retailer or brand planning international e-commerce expansion, does it seem that your number of considerations seems to increase as plans progress?

It’s to be expected that hurdles will appear throughout the development stages, but with each one that’s managed, new and greater challenges will emerge.

Two of the most integral factors to an international project are often overlooked. Without sufficiently accounting for localisation (not to be confused with translation) and customer service, your brand and products won’t be taken seriously in new markets.

Read more about Localisation and Customer Service in our collaborative eBook with our partner ChannelAdvisor:

2 Overlooked Aspects of International Expansion

You can view the PDF online or download it by right-clicking on the open PDF and selecting ‘Save As’ in the drop-down menu.