Supported Marketplaces

Most marketplaces require listings in local languages, unless otherwise specified below.

InterCultural Elements supports E-commerce translations and localisation in following languages:

  • French
  • German
  • Italian
  • Spanish
  • Japanese
  • Portuguese
  • English
  • Polish
  • Swedish


Allegro is the leading online marketplace in Poland and boasts over 16 million users. If you’re thinking of expanding to Poland, Allegro is the go-to marketplace for you!

With Amazon, it’s never been easier to expand internationally. Amazon is certainly a high potential marketplace, but it demands high quality listings from their sellers. Successfully expanding to new Amazon locales is so much more than just translation – ICE understands this and offers an A-Z service to overcome the range of challenges sellers face when expanding abroad. This model of e-commerce expertise & “e-translation” sets ICE apart. Amazon has recognised ICE as a recommended customer service team for European clients: Amazon Customer Service. is the leading e-commerce marketplace in the Netherlands and is strong in most major categories. Consistently ranked within the top 20 websites visited in the Netherlands and with few major competitors on the marketplace front, should be your first target for an expansion to Benelux! To sell on, you will need GTINs for all of your products, so make sure you have these as a first step.

A well-established name in Australia, (previously Catch of the Day) is a go-to market for getting great products at a considerable price reduction. Catch only recently started allowing third-party sellers to sell on their site, but through the easy integration with ChannelAdvisor and Linnworks, Catch allows a great opportunity to expand down under.

Cdiscount is the second biggest marketplace in France (behind only Amazon) and is strong in most major categories. Cdiscount offers its own logistics solution in France which is a great option for sellers who want to offer a quicker fulfilment option without the hassle of doing it themselves. Integrated with both ChannelAdvisor and Linnworks and having a host of seller-support options, Cdiscount is easy to get up and running on and offers a great opportunity to reach French buyers.

Since eBay’s founding in 1995 it has become one of the world’s largest online marketplaces.

Their mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world. With eBay’s international selling program cross border trade has never been easier.

Etsy focuses on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewellery, food, bath and beauty products, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire and jewellery-making tools.

Fnac is one of the leading French marketplaces for cultural and electronic products. The company has expanded to other European markets and Brazil. In addition to the online presence, Fnac also has physical stores in France, Belgium, Brazil, Monaco, Morocco, Portugal, Spain and Switzerland, allowing Fnac to become a household name to many consumers, both on and offline.

Fruugo – the ‘cross-border marketplace’ – aims to remove as many barriers as possible to enable you to advertise your products to buyers around the world. Currently available in 46 countries around the world, Fruugo can help you reach buyers in:

EU: United Kingdom, Ireland, France, Germany, Spain, Portugal, Belgium, Netherlands, Luxembourg, Poland, Austria, Italy, Denmark, Sweden, Finland, Czechia, Estonia, Greece, Hungary, Latvia, Lithuania, Romania & Slovakia

Europe (non-EU): Norway, Switzerland & Russia

Rest of the World: South Africa, United States, Canada, Australia, New Zealand, China, Japan, India, Saudi Arabia, Qatar, Bahrain, United Arab Emirates, Egypt, Kuwait, Israel, Turkey, Malaysia, Philippines, Singapore & South Korea

Fyndiq is an exciting ‘flash-sale’ marketplace in Sweden which allows you to create your listings in English. Because of this model, Fyndiq takes care of almost all customer service, meaning you can start selling on this channel with minimal extra resources from your side!

Go Sport is a French sport retail group which owns 108 stores in its own network and 19 affiliated stores across France. The Go Sport marketplace was launched in 2014, currently has around 2 million visitors per month and is integrated with ChannelAdvisor.

An American marketplace which has expanded to numerous countries around the world, Groupon connects subscribers with local merchants by offering activities, travel, goods and services.

An American marketplace and subsidiary of Walmart, Jet is an exclusive sales channel which is integrated with both ChannelAdvisor and Linnworks. Although it was first launched in 2015, has shown massive growth – and opportunity – since then.

La Redoute, a heritage brand and household name in France, boasts an exclusive offering of higher-end products from some of the world’s top brands. While La Redoute is quite selective in which sellers they accept, if you feel you have a fitting brand with at least 30 products ICE offers French translation and e-mail Customer Service (CS) in French to maximise your sales on this high potential marketplace. An added bonus: working with ICE’s CS negates the French phone CS La Redoute normally requires.

MercadoLibre is Latin America’s most popular e-commerce site by number of visitors. The company operates in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Uruguay and Venezuela. Integrated with ChannelAdvisor, ICE’s team can help you expand to this growing ecommerce region via this exciting marketplace!

Established in 2010, the Newegg Marketplace was built to meet the growing customer demand for a wider variety of consumer products on (#2 online-only retailer). Newegg Marketplace allows premier sellers to sell and showcase their products on in the same way as Newegg’s own products to create a flawless, integrated shopping experience. Whist Newegg has typically been regarded in the past as a go-to marketplace for all things tech, it’s slowly but surely expanding its offering into new categories and is a worthwhile expansion opportunity for a US expansion.

OnBuy is a new, innovative and rapidly growing online retail marketplace and shopping comparison website, bringing you millions of products from a huge variety of sellers. Their low fees for sellers mean that it’s a great extra option for retailers to pass on the savings to consumers.

OTTO is one of the largest online retailers in Germany and is well-established as an offline brand as well. The majority of its goods are sold online on its marketplace. OTTO sells goods itself and competes but is increasingly focused on third party sellers.

Established in 2000 and boasting around 7.7 million unique visitors per month, Pixmania is a well-established French marketplace for sellers large and small.

Founded in 2000 and now a part of the Rakuten group, PriceMinister is a French marketplace which ranks the fifth most visited e-commerce website in France. Shopping (formerly is a leading US fixed-price marketplace that offers name brand products in ‘Consumer Electronics’, ‘Toys’, ‘Home & Garden’ and many other categories. In 2010, it was purchased by the Japanese giant Rakuten and rebranded as attracts around 19 million visitors per month. Often thought of as the “German Walmart”, is an exciting marketplace opportunity for sellers with headquarters within the EU or Switzerland. As an extension to real’s Germany-wide brick & mortar chain, real has an established customer base which regularly shops both in-store and online. Whilst the marketplace traffic is still in its growth phase, it’s a great brand for ecommerce sellers to associate themselves with to sell in Germany. ICE offers German Customer Service for sellers that wish to give this promising marketplace a try.

One of the fastest growing online marketplaces in the U.S., Sears offer 20 major merchandise categories and the sellers will have access to millions of members on, Sears mobile and Sears Kiosks located in Sears stores.

The largest marketplace in New Zealand, TradeMe started as an auction site and have evolved into an online platform with various categories. ‘Home and Living’, ‘Clothing and Fashion’, ‘Sports’ and ‘Toys’ are among the strongest. boasts approximately 80 million unique visitors each month. Becoming a seller on the Walmart Marketplace requires an invitation directly from Walmart. A household name in the USA, Walmart is a no-brainer for any seller looking to offer their products to American buyers.

Wish is an app-based marketplace with a heavy focus on selling low-price, overstock or direct-from-manufacturer products. The app was the most-downloaded shopping app in 2017 and Wish is Facebook’s largest advertiser. Boasting over 100 million users and ranked as the #1 shopping app in over 40 countries, Wish is well-worth considering if your margins allow you to be competitive here.

With a history of over 20 years, the Portuguese retail leader in technology and electronics has more than 230 stores in Portugal and Spain. The brand offers a wide range of consumer electronics and entertainment products in stores, as well as on their marketplace and

Zalando is a German marketplace based in Berlin. The company maintains a cross-platform online store for all things fashion and is curated for sellers with German business entities. Zalando was founded in 2008 and since has begun operating in fifteen European countries and worldwide with spin-offs and subsidiary companies.

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